AI in Media and Entertainment
For many years, the media has functioned similarly to the nervous system which people use to receive external information and perceive the outside world. The media’s role is to disseminate information and assist the public in learning about and judging the world around them. With the advent of the Internet, everyone now has access to the media, and the number of channels for obtaining information, as well as the number of its consumers, has grown dramatically. Smart media will change the way we communicate even more, with clicks and mouse movements aligning with biological features like voice. According to a recent Reuters Institute report, artificial intelligence in media is already being used to significant extent. Personal recommendations, news editing assistants such as fact-checking, and news flow optimization are examples of these. Furthermore, the changes brought about by artificial intelligence will impact all aspects of the media sphere. We can predict the arrival of a new era of “smart” media.
With the advent of the Internet, everyone now has access to the media, and the number of channels for obtaining information, as well as the number of its consumers, has grown dramatically.
Artificial intelligence in social media and media altogether will change the way we communicate, with clicks and mouse movements aligning with biological features like voice and face, allowing media to become more personalized and differentiated, resulting in more news.
Most common AI Use Cases
Change subscriptions
To receive a requested finished product and to create a specific information product.
Data mining for audience micro segmentation
The media will be able to quickly serve individualized requests and, as a result, will transition from the role of intermediaries to a new information source at the user's request.
Author personal brand registration or patenting
To avoid replication of a journalist's uniqueness - voice appearance, which can potentially be used to package and transmit content.
New audience relationships
In which the media will play three roles at once: proactive (individualization of content without a special request from the user); reactive (individualization through recommendations); passive (via voice assistants - Alexa, Siri, Google voice...).
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